|
Featured
Products:
(opens in new window)
|
|
|
Jump
To
Page>> 1, 2,
3, 4,
5, 6,
7, 8, 9,
10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20
|
An SEO Glossary - Common SEO Terms Defined
|
|
by: Glenn Murray
|
Search Engine Optimization (SEO) has become
an essential weapon in the arsenal of every online business.
Unfortunately, for most business owners and marketing managers (and
even many webmasters), it's also somewhat of an enigma. This is partly
due to the fact that it's such a new and rapidly changing field, and
partly due to the fact that SEO practitioners tend to speak in a
language all of their own which, without translation, is virtually
impenetrable to the layperson. This glossary seeks to remedy that
situation, explaining specialist SEO terms in plain English...
AdWords
See ‘Sponsored Links’.
algorithm
A complex mathematical formula used by search engines to assess the
relevance and importance of websites and rank them accordingly in their
search results. These algorithms are kept tightly under wraps as they
are the key to the objectivity of search engines (i.e. the algorithm
ensures relevant results, and relevant results bring more users, which
in turn brings more advertising revenue).
article PR
The submitting of free reprint articles to many article submission
sites and article distribution lists in order to increase your
website's search engine ranking and Google PageRank. (In this sense,
the "PR" stands for PageRank.) Like traditional public relations,
article PR also conveys a sense of authority because your articles are
widely published. And because you're proving your expertise and freely
dispensing knowledge, your readers will trust you and will be more
likely to remain loyal to you. (In this sense, the "PR" stands for
Public Relations.)
article distribution lists
User groups (e.g. Yahoo, MSN, Google, Smartgroups, and Topica groups)
which accept email submissions of articles in text format, and then
distribute these articles via email to all of the members of the group.
See also 'article PR'.
article submission sites
Websites which act as repositories of free reprint articles. Authors
visit these sites to submit their articles free of charge, and
webmasters visit to find articles to use on their websites free of
charge. Article submission sites generate revenue by selling
advertising space on their websites. See also 'article PR'.
backlink
A text link to your website from another website. See also ‘link’.
copy
The words used on your website.
copywriter
A professional writer who specializes in the writing of advertising
copy (compelling, engaging words promoting a particular product or
service). See also ‘SEO copywriter’ and ‘web copywriter’.
crawl
Google finds pages on the World Wide Web and records their details in
its index by sending out ‘spiders’ or ‘robots’. These spiders make
their way from page to page and site to site by following text links.
To a spider, a text link is like a door.
domain name
The virtual address of your website (normally in the form
www.yourbusinessname.com). This is what people will type when they want
to visit your site. It is also what you will use as the address in any
text links back to your site.
ezine
An electronic magazine. Most publishers of ezines are desperate for
content and gladly publish well written, helpful articles and give you
full credit as author, including a link to your website.
Flash
A technology used to create animated web pages (and page elements).
free reprint article
An article written by you and made freely available to other webmasters
to publish on their websites. See also 'article PR'.
Google
The search engine with the greatest coverage of the World Wide Web, and
which is responsible for most search engine-referred traffic. Of
approximately 11.5 billion pages on the World Wide Web, it is estimated
that Google has indexed around 8.8 billion. This is one reason why it
takes so long to increase your ranking!
Google AdWords
See ‘Sponsored Links’.
Google PageRank
How Google scores a website’s importance. It gives all sites a mark out
of 10. By downloading the Google Toolbar (from
http://toolbar.google.com), you can view the PR of any site you visit.
Google Toolbar
A free tool you can download. It becomes part of your browser toolbar.
It’s most useful features are it’s PageRank display (which allows you
to view the PR of any site you visit) and it’s AutoFill function (when
you’re filling out an online form, you can click AutoFill, and it
enters all the standard information automatically, including Name,
Address, Zip code/Postcode, Phone Number, Email Address, Business Name,
Credit Card Number (password protected), etc.) Once you’ve downloaded
and installed the toolbar, you may need to set up how you’d like it to
look and work by clicking Options (setup is very easy). NOTE: Google
does record some information (mostly regarding sites visited).
HTML
HTML (HyperText Markup Language) is the coding language used to create
much of the information on the World Wide Web. Web browsers read the
HTML code and display the page that code describes.
Internet
An interconnected network of computers around the world.
JavaScript
A programming language used to create dynamic website pages (e.g.
interactivity).
keyword
A word which your customers search for and which you use frequently on
your site in order to be relevant to those searches. This use known as
targeting a keyword. Most websites actually target ‘keyword phrases’
because single keywords are too generic and it is very difficult to
rank highly for them.
keyword density
A measure of the frequency of your keyword in relation to the total
wordcount of the page. So if your page has 200 words, and your keyword
phrase appears 10 times, its density is 5%.
keyword phrase
A phrase which your customers search for and which you use frequently
on your site in order to be relevant to those searches.
link
A word or image on a web page which the reader can click to visit
another page. There are normally visual cues to indicate to the reader
that the word or image is a link.
link path
Using text links to connect a series of page (i.e. page 1 connects to
page 2, page 2 connects to page 3, page 3 connects to page 4, and so
on). Search engine ‘spiders’ and ‘robots’ use text links to jump from
page to page as they gather information about it, so it’s a good idea
to allow them traverse your entire site via text links. (See ‘Link
paths’ on p.21. for further information.)
link partner
A webmaster who is willing to put a link to your website on their
website. Quite often link partners engage in reciprocal linking.
link popularity
The number of links to your website. Link popularity is the single most
important factor in a high search engine ranking. Webmasters use a
number of methods to increase their site's link popularity including
article PR, link exchange (link partners / reciprocal linking), link
buying, and link directories.
link text
The part of a text link that is visible to the reader. When generating
links to your own site, they are most effective (in terms of ranking)
if they include your keyword.
meta tag
A short note within the header of the HTML of your web page which
describes some aspect of that page. These meta tags are read by the
search engines and used to help assess the relevance of a site to a
particular search.
natural search results
The ‘real’ search results. The results that most users are looking for
and which take up most of the window. For most searches, the search
engine displays a long list of links to sites with content which is
related to the word you searched for. These results are ranked
according to how relevant and important they are.
organic search results
See ‘natural search results’.
PPC (Pay-Per-Click advertising)
See ‘Sponsored Links’.
PageRank
See ‘Google PageRank’.
rank
Your position in the search results that display when someone searches
for a particular word at a search engine.
reciprocal link
A mutual agreement between two webmasters to exchange links (i.e. they
both add a link to the other’s website on their own website). Most
search engines (certainly Google) are sophisticated enough to detect
reciprocal linking and they don’t view it very favorably because it is
clearly a manufactured method of generating links. Websites with
reciprocal links risk being penalized.
robot
See ‘Spider’.
robots.txt file
A file which is used to inform the search engine spider which pages on
a site should not be indexed. This file sits in your site’s root
directory on the web server. (Alternatively, you can do a similar thing
by placing tags in the header section of your HTML for search engine
robots/spiders to read. See ‘Optimizing your web ’ on p.22. for more
information.)
Sandbox
Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever
it detects a new website, it withholds its rightful ranking for a
period while it determines whether your site is a genuine, credible,
long term site. It does this to discourage the creation of SPAM
websites (sites which serve no useful purpose other than to boost the
ranking of some other site). Likewise, if Google detects a sudden
increase (i.e. many hundreds or thousands) in the number of links back
to your site, it may sandbox them for a period (or in fact penalize you
by lowering your ranking or blacklisting your site altogether).
SEO
Search Engine Optimization. The art of making your website relevant and
important so that it ranks high in the search results for a particular
word.
SEO copywriter
A ‘copywriter’ who is not only proficient at web copy, but also
experienced in writing copy which is optimized for search engines (and
will therefore help you achieve a better search engine ranking for your
website).
search engine
A search engine is an online tool which allows you to search for
websites which contain a particular word or phrase. The most well known
search engines are Google, Yahoo, and MSN.
site map
A single page which contains a list of text links to every page in the
site (and every page contains a text link back to the site map). Think
of your site map as being at the center of a spider-web.
SPAM
Generally refers to unwanted and unrequested email sent en-masse to
private email addresses. Also used to refer to websites which appear
high in search results without having any useful content. The creators
of these sites set them up simply to cash in on their high ranking by
selling advertising space, links to other sites, or by linking to other
sites of their own and thereby increasing the ranking of those sites.
The search engines are becoming increasingly sophisticated, and already
have very efficient ways to detect SPAM websites and penalize them.
spider
Google finds pages on the World Wide Web and records their details in
its index by sending out ‘spiders’ or ‘robots’. These spiders make
their way from page to page and site to site by following text links.
Sponsored Links
Paid advertising which displays next to the natural search results.
Customers can click on the ad to visit the advertiser’s website. This
is how the search engines make their money. Advertisers set their ads
up to display whenever someone searches for a word which is related to
their product or service. These ads look similar to the natural search
results, but are normally labeled “Sponsored Links”, and normally take
up a smaller portion of the window. These ads work on a Pay-Per-Click
(PPC) basis (i.e. the advertiser only pays when someone clicks on their
ad).
submit
You can submit your domain name to the search engines so that their
‘spiders’ or ‘robots’ will crawl your site. You can also submit
articles to ‘article submission sites’ in order to have them published
on the Internet.
text link
A word on a web page which the reader can click to visit another page.
Text links are normally blue and underlined. Text links are what
‘spiders’ or ‘robots’ use to jump from page to page and website to
website.
URL
Uniform Resource Locator. The address of a particular page published on
the Internet. Normally in the form
http://www.yourbusinessname.com/AWebPage.htm.
web copy
See ‘copy’.
web copywriter
A ‘copywriter’ who understands the unique requirements of writing for
an online medium.
webmaster
A person responsible for the management of a particular website.
wordcount
The number of words on a particular web page.
World Wide Web (WWW)
The vast array of documents published on the Internet. It is estimated
that the World Wide Web now consists of approximately 11.5 billion
pages.
About the author:
* Glenn Murray is a website copywriter, SEO copywriter, and article
submission and article PR specialist. He owns article submission
service Article PR and copywriting studio Divine Write. He can be
contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com Visit http://www.DivineWrite.comor http://www.ArticlePR.comfor
further details, more FREE articles, or to download his FREE SEO
e-book.
Circulated by Article Emporium
|
|
Return to
top of page
|
|
